The Middle East Is Not a Single Market: Six Procurement Logics—Which One Applies to You?
Background Analysis
According to the latest 2025 report from the International Renewable Energy Agency (IRENA), the Middle East region saw an addition of 5.1 GW in renewable energy installed capacity, representing a year-on-year increase of 16.6%. However, many buyers stumble at the very first step: they assume the "Middle East market" is a monolithic entity, only to end up applying Dubai’s standards when selecting solutions for Jordan.
Matrix of Six Major Procurement Scenarios in the Middle East
